AI Content Automation System
An AI-driven content automation system that optimized 2,000+ property listings and increased lead targeting accuracy by 60%.
Overview
At Styllus Real Estate, I engineered and deployed an AI-driven content automation system that transformed how we managed property listings across multiple platforms.
The Problem
With 250+ properties actively listed at any given time, manually creating and optimizing listing content was a bottleneck. Descriptions were inconsistent, keywords were missed, and each listing update required manual work across multiple channels.
What We Built
An automated pipeline that:
- Generated optimized descriptions using AI, tailored to each platform’s requirements
- A/B tested headlines and descriptions at scale
- Automated cross-platform publishing to reduce manual data entry
- Tracked performance metrics per listing to continuously improve
Results
| Metric | Before | After |
|---|---|---|
| Listings optimized | ~200/quarter | 2,000+ total |
| Lead targeting accuracy | Baseline | +60% improvement |
| Page views | Baseline | +25% increase |
| Manual effort per listing | ~45 min | ~5 min |