Lucas Cardoso

THE UNIVERSITY OF TEXAS AT AUSTIN, McCombs School of Business, Austin, TX May 2026

Master of Business Administration

Co-President of LAHMBA; shipped willsponsor.me, a serverless application built and launched end-to-end to solve a critical pain point for international students.

ESPM, “Superior School of Advertising and Marketing”, Brazil August 2019

Bachelor of Science, Advertising and Marketing

Product Management MBA Intern May 2025 — Present

Diversey (A Solenis Company) Remote (Austin, TX)

Architected the “Path to Market Leadership” media strategy by conducting a forensic audit of 2,300+ competitor ads across Google and LinkedIn. Identified a critical 5% vs. 34% share-of-voice gap in high-intent search and reallocated investment to intercept decision-makers early, directly countering the “bottom-of-funnel” dominance of legacy competitors like PDI and Clorox.
Diagnosed $200M in potential revenue leakage by realigning audience segmentation with “Voice of the Customer” insights. Shifted creative strategy from commoditized “price” messaging to “safety and efficiency” value propositions, validating the approach against data showing 61% of buyers prioritized performance over cost, ensuring media plans captured high-margin demand.
Designed a proactive full-funnel investment framework to modernize a reactive marketing model. Addressed long-standing portfolio gaps by defining specific channel activations for new product launches (e.g., Sporicidal wipes), ensuring media plans were grounded in competitive white-space analysis rather than historical spending habits.
Spearheaded the “Sales Sidekick” MarTech initiative, developing a GenAI/RAG-powered sales enablement tool to bridge the gap between media leads and sales execution. Reduced technical “information chaos” and accelerated conversion velocity, demonstrating a direct link between modern media capabilities and downstream business impact.

Operations Director – New Developments Project January 2020 — July 2024

Styllus Real Estate Brazil

Led daily operations for 80+ agents and six managers, managing the sale of 250+ properties through strategic alignment of sales, marketing, and finance.
Directed end-to-end redesign of the customer website, conducting user interviews and journey analysis to fix customer pain points, cutting page load times by 50%+ and using Clarity/Hotjar to improve conversion.
Engineered and deployed an AI-driven content automation system, optimizing 2,000+ property listings and increasing lead targeting accuracy by 60% while boosting page views by 25%.

Marketing Manager January 2019 — January 2020

Styllus Real Estate Brazil

Orchestrated 13,000+ yearly lead-gen operations across Google, Meta, TikTok, and Taboola, using SQL/analytics and multi-variant testing to segment audiences and optimize ROAS by 35%.
Built an in-house content strategy, producing 500+ videos and driving 80 million impressions, significantly strengthening brand engagement and share-of-voice.
Increased yearly revenue by 40% ($15M+ in sales) by leading a team of 23 agents and aligning paid media investment with downstream sales execution.
Partnered with construction companies to shape go-to-market strategies for 30+ launches, translating customer insights into positioning and creative assets that achieved top 3 market rankings.

Skills: Product discovery, platform roadmapping, experimentation, analytics (SQL), SEO, GenAI prototyping
Technical: Serverless and edge architectures, API-driven platforms, data pipelines, GenAI/RAG systems
Languages: Portuguese (Native); English (Fluent); Spanish (Intermediate)

Resume