Sales Sidekick
A GenAI/RAG-powered sales enablement tool that bridges the gap between marketing leads and sales execution at Diversey.
Overview
Sales Sidekick is a GenAI/RAG-powered sales enablement tool I spearheaded at Diversey (A Solenis Company) during my Product Management MBA internship. The tool was designed to bridge a critical gap between media-generated leads and sales team execution.
The Challenge
Sales teams faced what we called “information chaos” — product specs scattered across dozens of PDFs, competitive intel buried in email chains, and customer-specific data locked in individual rep’s memories. When a lead came in hot from a marketing campaign, reps often couldn’t respond with the right technical details fast enough.
Solution Architecture
The system uses Retrieval-Augmented Generation (RAG) to give sales reps instant, contextual answers:
- Document ingestion — All product docs, competitive analyses, and case studies are chunked and embedded
- Vector search — When a rep asks a question, relevant chunks are retrieved via similarity search
- LLM synthesis — Retrieved context is fed to a language model that generates a tailored, accurate response
- Citation tracking — Every answer links back to source documents for verification
Impact
- Reduced average response time to technical inquiries from hours to seconds
- Demonstrated a direct link between modern media capabilities and downstream business impact
- Accelerated conversion velocity across the sales pipeline